While we wait for Kendrick Lamar's upcoming album, he's announcing a quirky new endeavour. Lamar will produce a new live-action comedy with South Park founders Matt Stone and Trey Parker.
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The plot is complicated, but it follows Hollywood's current trend of addressing racial concerns in genre films like Get Out. It looks like 2020's Antebellum, a horror film starring Janelle Monáe about slavery trauma and historical reenactments.
However, as a comedy, it may be more like 2018's Sorry to Bother You, which satirised workplace gentrification and racism with dark, absurdist humour.
Kendrick will produce under PGLang, his 2020 media firm. Lamar said in October that he would leave TDE after his next album.
PG Lang has stated that it “is not a ‘record label.’” However, it will likely release his future music. PGLang helped release Baby Keem's debut album in September.
Vernon Chatman, a longtime Stone and Parker colleague who wrote for The Chris Rock Show and The Shivering Truth, will write the script. Production is scheduled for spring, but the COVID-19 pandemic may delay it.
Lamar previously worked in movies, most notably as executive producer for Black Panther: The Album, which won Grammy nominations for songs like “King’s Dead” and “All the Stars.” (He also had a brief but notable cameo on Power.)